lastminute.com’s CCO on bringing programmatic in house
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk. At the Festival of Marketing 2018 this week (Oct 10-11), lastminute.com Group Chief Commercial Officer Alessandra Di Lorenzo with be discussing how the company has boosted its audience through data management reform. You can […]
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