lead generation tips

Steer Your Managed IT Firm Away from Lead Generation Mistakes

avoiding lead generation mistakes, B2B Marketing, Lead Gen, lead generation for managed IT firms, lead generation tips, Managed IT Firms, software leads / Good To SEO

Aside from the well-known IT giants, most IT companies and startups are small. However, the pressure to increase their sales and marketing effectiveness, or keep them ahead over their competitors is real. They have to improvise or fossilize, and part of that is improving their lead generation. The Need for Lead Generation Lead generation is […]

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Lead Nurturing Best Practices to Boost Conversion

Value Your Leads: Lead Nurturing Best Practices to Boost Conversion According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not focusing on lead nurturing is a path to self-destruction. With