Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their […]
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – not only are they competing with each other, but they are competing
5 Quick Content Marketing Tactics for Fintech Lead Generation Read More »
Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months. I spoke with Nadya Khoja, Chief Growth Officer at Venngage,
SEO case study: How Venngage turned search into their primary lead source Read More »
Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the
10 Creative Lead Gen Examples Sourced from Marketing Legends Read More »
Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty hilarious: Problem is, it’s also painfully reminiscent of a lot of marketers’ strategy. Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And when
The Sneaky Tactic Ecommerce Brands Use to Attract More Customers Read More »
How to plan, market and execute an event around communication Communication is at the heart of everything we do, enabling us to form relationships, carry out work and achieve our goals. It is also at the heart of successful event marketing. Whether speaking in front of an audience, conducting a product demonstration or simply networking,
The importance of communication in event marketing Read More »
Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue
Marketers are like babies crying for attention. 🙂 And when things get tough, they want to run away for want of resources and budgets. If you’re a marketer, I’m sure you can relate to this. Jokes aside, getting results from marketing is becoming a bigger challenge every day. With a cluttered online space, it takes
20 AI Tools to Scale Your Marketing and Improve Productivity Read More »
Email inboxes and Mondays – name a “better” duo. Last week, I received an email which on most Mondays I would have probably ignored due to its rather bland subject line – “[No subject]”. However, despite the obvious rush in its composition, the trailing preview text of the message caught my attention. For those unaware,
4 Benefits of Account-Based Marketing for IT and Software Companies Read More »
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
