Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important Read More
Lead Scoring
Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard Read More
What is a marketing funnel?Nathan: How do you define a marketing funnel?Michelle: That’s such a great question because a lot of times when I talk about marketing Read More
Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we Read More
For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a Read More
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts Read More
With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can Read More
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance Read More
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more Read More