Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the …
Personalization is key to improving lead generation quality Read More »
Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue …
What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems …
Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency …
For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a struggle. And with the responsibility to hand off leads to sales and contribute to the overall ROI of our organization, the pressure to be able to do so becomes …
5 Things to Consider When Implementing a Lead Scoring Program Read More »
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts of data and then automate decision-making processes based on the results is a huge opportunity that everyone in fintech should be exploring. Technology in the service of people At …
How Simply Business used machine learning to tailor CX (& saw double digit improvement) Read More »
With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, …
How to Use Predictive Analytics for Better Marketing Performance Read More »
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as …
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas Marketing? Kari Seas: Sure. I started Seas Marketing about a year and a half ago. And we focus on developing content marketing for technology companies, …
6 Ways Marketers Fall Short When Targeting B2B buyers Read More »
