Lead Scoring

5 Things to Consider When Implementing a Lead Scoring Program

December 12, 2018 Lead Management, Lead Scoring 0 Comments

For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a struggle. And with the…

How Simply Business used machine learning to tailor CX (& saw double digit improvement)

October 19, 2018 AI/Machine learning, Lead Scoring 0 Comments

Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts of data and then…

How to Use Predictive Analytics for Better Marketing Performance

February 7, 2018 AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG 0 Comments

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities…

The 7 Podcast Episodes You’ll Reference in 2018

December 28, 2017 AI, B2B Marketing, Content marketing, digital marketing strategies, EU/UK, gdpr, landing page, lead generation, Lead Scoring, Marketing Life, Marketing Strategy, Podcast, Reports & Analytics, Sales & Marketing Alignment, SEO BLOG 0 Comments

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the…

6 Ways Marketers Fall Short When Targeting B2B buyers

November 30, 2017 B2B Marketing, Demand & Lead Generation, lead generation, Lead Management, Lead Nurturing, Lead Scoring, SEO BLOG 0 Comments

This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas…