Lead Scoring

Revealed: The Secrets our Clients Used to Earn $3 Billion

How to Use Predictive Analytics for Better Marketing Performance

February 7, 2018 AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG 0 Comments

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities…

Read More

The 7 Podcast Episodes You’ll Reference in 2018

December 28, 2017 AI, B2B Marketing, Content marketing, digital marketing strategies, EU/UK, gdpr, landing page, lead generation, Lead Scoring, Marketing Life, Marketing Strategy, Podcast, Reports & Analytics, Sales & Marketing Alignment, SEO BLOG 0 Comments

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the…

Read More