Lead Scoring

Personalization is key to improving lead generation quality

Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the …

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7 Unconventional Ways to Generate More Leads

Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue …

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Rethink Marketing Podcast: Focus on the Funnel

What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems …

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3 Creative Marketing Strategies from Joyride

Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency …

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How Simply Business used machine learning to tailor CX (& saw double digit improvement)

Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts of data and then automate decision-making processes based on the results is a huge opportunity that everyone in fintech should be exploring. Technology in the service of people At …

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