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How to Meet the Demands of the Socially Conscious Consumer

Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call for change is, the reality …

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How Connected Communities Can Bolster Your Business

When you hear “connected community,” it’s natural to think of the internet. While the internet is undoubtedly a conduit for connections, the actual concept goes much deeper. From public safety and transportation to civic engagement and economic development, access and efficiency are at the root of connected communities. Learning how connected communities can bolster your business. …

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Leadership Guide for Every Business Growth Stage

It can be challenging to realize that you are in the midst of a moment of personal growth when it comes to business. As the day-to-day of your professional life moves more quickly, you are likely to evolve in your career.  Sometimes you change in your leadership role without even realizing a transformation has occurred. …

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4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what …

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How to grow your creative business using ‘tasters’ – Red Lemon Club

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …

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Have an Impact – For Yourself and Your Workplace

4924546 / Pixabay When starting a new job, most individuals begin with high hopes and expectations for the job based on the description and on talks with interviewers and employees. This initial engagement can remain or become disengagement quickly depending on several factors, including company culture. While some employees will become disengaged regardless, the individuals …

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