Lee Odden


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Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell…

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You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or…

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Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and…

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Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers…

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