Legal: Privacy

As part of broader privacy push, Google gives users more control over location data

Channel: Mobile, Google, Google: Maps, Google: Mobile, Google: Privacy, Legal, Legal: Privacy / By

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given …

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Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / By

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want …

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Cybersecurity for marketers: Teamwork is key to protect data

Channel: Martech: Management, Legal: Privacy, Martech Column / By

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it is now a significant concern for corporations and smaller businesses alike. From 2017 to 2018 alone, the number of cybersecurity merger and acquisition deals rose by 12 percent, thanks …

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Facebook will show users the agencies, partners involved in Custom Audience targeting

Facebook, Facebook transparency, Facebook: Advertising, Facebook: Privacy, Legal: Privacy / By

Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their seeing those ads. What’s changing? With Custom Audiences, advertisers can upload files of customer emails or phone numbers that can then be matched to Facebook accounts for ad targeting.  Starting February 27, …

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Facebook pulls Research app after backlash over use of teen data

Apple: iOS, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy / By

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying teenagers to let the company spy on their mobile activity. The story on Tuesday by TechCrunch found that since 2016 the company has been paying users, mostly teens, to download a VPN app that gives the …

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Report: Apple expected to say GDPR a model for US privacy regulation

Alphabet, Amazon, Apple, Channel: Martech: Analytics & Data, Facebook, gdpr, GDPR - General Data Protection Regulation, Google, Legal: Privacy, Mobile Marketing / By

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other …

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