Legal: Privacy

As part of broader privacy push, Google gives users more control over location data

Channel: Mobile, Google, Google: Maps, Google: Mobile, Google: Privacy, Legal, Legal: Privacy / By

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given …

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Cybersecurity for marketers: Teamwork is key to protect data

Channel: Martech: Management, Legal: Privacy, Martech Column / By

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it is now a significant concern for corporations and smaller businesses alike. From 2017 to 2018 alone, the number of cybersecurity merger and acquisition deals rose by 12 percent, thanks …

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Facebook will show users the agencies, partners involved in Custom Audience targeting

Facebook, Facebook transparency, Facebook: Advertising, Facebook: Privacy, Legal: Privacy / By

Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their seeing those ads. What’s changing? With Custom Audiences, advertisers can upload files of customer emails or phone numbers that can then be matched to Facebook accounts for ad targeting.  Starting February 27, …

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Report: Apple expected to say GDPR a model for US privacy regulation

Alphabet, Amazon, Apple, Channel: Martech: Analytics & Data, Facebook, gdpr, GDPR - General Data Protection Regulation, Google, Legal: Privacy, Mobile Marketing / By

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other …

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Attorneys General take aim at tech companies with potential multi-state action

Alphabet, Amazon, Channel: SEO, Facebook, Facebook: Legal, Facebook: Privacy, Google, Google: Critics, Google: Legal, Legal, Legal: Antitrust, Legal: Privacy / By

In Washington DC Tuesday, there was a meeting of state Attorneys General about big technology companies and their impact on the market and public discourse. Originally the meeting was called to investigate alleged anti-conservative bias on social media; however it quickly evolved into a wider discussion of multiple issues, including antitrust, consumer privacy and data …

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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

A-Post to MarTech Today, Channel: Martech: Analytics & Data, gdpr, Internet Marketing, Legal: Privacy, Marketing Tools: Analytics / By

Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices on the matter known. The latest is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public comment on the …

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New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / By

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to …

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Google clarifies it does capture location data after Location History is turned off

Channel: Mobile Marketing, Google, Legal: Privacy, Mobile Marketing / By

Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform …

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AP: Google collects location data when ‘Location History’ is turned off

A-Post to Search Engine Land, Channel: Mobile Marketing, Google, Google: Android, Google: Critics, Google: Legal, Google: Maps, Google: Mobile, Legal: Privacy, Mobile Marketing / By

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location …

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The United States finally starts to talk about data privacy legislation

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Display Advertising, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / By

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR, …

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