Legal: Privacy

As part of broader privacy push, Google gives users more control over location data

Channel: Mobile, Google, Google: Maps, Google: Mobile, Google: Privacy, Legal, Legal: Privacy / By Good To SEO

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it. Android has historically given …

As part of broader privacy push, Google gives users more control over location data Read More »

Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / By Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want …

Marketers say they’ll adapt to a changing Facebook Read More »

Cybersecurity for marketers: Teamwork is key to protect data

Channel: Martech: Management, Legal: Privacy, Martech Column / By Good To SEO

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level breaches across multiple industries, it is now a significant concern for corporations and smaller businesses alike. From 2017 to 2018 alone, the number of cybersecurity merger and acquisition deals rose by 12 percent, thanks …

Cybersecurity for marketers: Teamwork is key to protect data Read More »

Facebook will show users the agencies, partners involved in Custom Audience targeting

Facebook, Facebook transparency, Facebook: Advertising, Facebook: Privacy, Legal: Privacy / By Good To SEO

Later this month, Facebook will begin showing users who are targeted with ads via Custom Audiences which companies had a hand in their seeing those ads. What’s changing? With Custom Audiences, advertisers can upload files of customer emails or phone numbers that can then be matched to Facebook accounts for ad targeting. Starting February 27, …

Facebook will show users the agencies, partners involved in Custom Audience targeting Read More »

Facebook pulls Research app after backlash over use of teen data

Apple: iOS, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal, Legal: Privacy / By Good To SEO

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying teenagers to let the company spy on their mobile activity. The story on Tuesday by TechCrunch found that since 2016 the company has been paying users, mostly teens, to download a VPN app that gives the …

Facebook pulls Research app after backlash over use of teen data Read More »

Report: Apple expected to say GDPR a model for US privacy regulation

Alphabet, Amazon, Apple, Channel: Martech: Analytics & Data, Facebook, gdpr, GDPR - General Data Protection Regulation, Google, Legal: Privacy, Mobile Marketing / By Good To SEO

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other …

Report: Apple expected to say GDPR a model for US privacy regulation Read More »

Attorneys General take aim at tech companies with potential multi-state action

Alphabet, Amazon, Channel: SEO, Facebook, Facebook: Legal, Facebook: Privacy, Google, Google: Critics, Google: Legal, Legal, Legal: Antitrust, Legal: Privacy / By Good To SEO

In Washington DC Tuesday, there was a meeting of state Attorneys General about big technology companies and their impact on the market and public discourse. Originally the meeting was called to investigate alleged anti-conservative bias on social media; however it quickly evolved into a wider discussion of multiple issues, including antitrust, consumer privacy and data …

Attorneys General take aim at tech companies with potential multi-state action Read More »

Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

A-Post to MarTech Today, Channel: Martech: Analytics & Data, gdpr, Internet Marketing, Legal: Privacy, Marketing Tools: Analytics / By Good To SEO

Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices on the matter known. The latest is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public comment on the …

Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing Read More »

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / By Good To SEO

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to …

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws Read More »

Google clarifies it does capture location data after Location History is turned off

Channel: Mobile Marketing, Google, Legal: Privacy, Mobile Marketing / By Good To SEO

Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform …

Google clarifies it does capture location data after Location History is turned off Read More »