Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the […]
Is hiding paid backlinks from Google actually possible? Read More »
Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these
Types of Google link penalties to avoid for your website Read More »
Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been. In fact, I will make bold to say that link building
Link building in 2018 (and beyond): 6 techniques that work Read More »
With the right strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take a step back and look at
How link reclamation is the best way to save SEO rankings Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around the first Penguin release). A lot of the conversation surrounding backlinks and link building is
How link reclamation is the best way to save SEO rankings Read More »
Link building is still one of the most important aspects of SEO. When other websites link back to your website, Google interprets this positively. Just how positively, nobody is sure. The fact remains, you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past
Best practices for anchor text optimization in 2018 Read More »
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything
Why linkless mentions are the future of link-building Read More »
Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep
Fundamentals of building and earning backlinks for SEO Read More »
How to make the most out of SEO tools to increase your internet presence When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of the Google can take your business from zero to hero pretty quickly. So all of
