Link graph by its definition is the nodes (pages, documents) connected by directed edges (links). It helps in the ranking of documents of specific websites or entities. Understanding link graph in its basic elements and identifying which existing links need to be improved could had a drastic effect on the site’s overall link and […]
Link building will get a lot tougher these days especially for smaller brands that don’t have real capacities to compete with bigger companies in the industry because of the low amount of budget that they have. In my experience communicating with potential clients, small companies are only willing to spend a monthly link building budget
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Links are still an important ranking factor in search algorithm, being considered as the most influential matter in search rankings (on a domain-level and page-level bases). Alongside the rise for competition in search performance is the increase in demand for high quality links from blogs/sites in relevant industries. Coming from a link building agency
In 2012, after Google released its link-spam filter Penguin, many businesses started cleaning up webspam signals in their backlink profiles to be able to recover from the tragic site demotion by Google (which is just a product of marketers/bloggers’ unnatural link practices). However, not all businesses had fully recovered from their previous downfall due to
The value of every marketing practice lies on its ability to generate results. Same goes to link building. Engagement, social shares, referral visits and assisted conversions are some key results of an effective link building campaign. However, there are websites that don’t necessarily require links to become major sections of the brand’s deliverables, as those
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Link research is perhaps the most critical phase in link building as this is where your initial link building efforts will come into play. Building a long list of link opportunities requires the use of search engines, link prospecting tools (e.g. Ahrefs/OSE) and creative mind – as you have to think outside of the box
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Link search is a phase in a brand’s link building campaign wherein most of the building efforts will highly depend on. This is where the success factors of link acquisition are noted, including: Obtainability of links, considering the types of links being built (contextual/site-wide, local/international, homepage/deep link, etc..) Standard or quality of content existed in
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Editorial links are the most powerful type of links given that it signals Google that the brand being linked to is a trusted resource/reference (either it is targeting the homepage of the site or its inner pages/contents). There are three primary elements that can intensify your chances of getting in-content links for your website: Strong
