LinkedIn Live

The Biggest Mistakes Made by Live Broadcasters

Live video is one of the most effective tools that marketers can use to reach and engage audiences. It allows businesses to address large numbers of customers at the same time. You are able to demonstrate products, and to make offers, but also to answer questions and quash objections. Here are some of the biggest …

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Why LinkedIn Live Is a Big Deal

 PHOTO: BRIAN WALLACE Just a few years ago, most people barely acknowledged LinkedIn as a social network. “Oh, LinkedIn? I never really pay attention to that.” was a popular refrain. While most people were snoozing, LinkedIn was growing, and a combination of LinkedIn influencers and back-to-back rollouts of new features made LinkedIn the place for businesspeople …

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