links

What You Should Do With Old Content That’s Not Getting Traffic

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. It may be dated, it may be irrelevant to your business or it may just not be very good. So what do you do with …

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Link building with PR: Relevant links at scale

It is no secret that Google and other search engines like quality links and consider them as one of the top ranking factors. Search engines are getting smarter and better at identifying unnatural link building. Updated algorithms can assess the brand’s strength and content’s usefulness at a glance. This results in higher requirements for the …

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Link reclamation: A practical guide for turning unlinked brand mentions into links

Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you …

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Understanding 14 types of backlinks – ideal SEO boosters + those to avoid

For better or worse, search engines judge your website by the company it keeps. This is why establishing backlinks with popular and authoritative sites plays an outsized role in whether your SEO sinks or swims: your placement on search engine results pages (SERPs) is heavily, heavily influenced by the quantity and quality of backlinks to …

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Things that hurt your SEO rankings and how to fix them, part 2

In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them, we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it affects …

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7 things that hurt your SEO rankings and how to fix them

The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. …

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