Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local […]
We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends
Do you keep a finger on the pulse of your local economy? If your business depends on a local customer base, it’s important to stay in tune with what your target market is thinking, doing, and spending. In other words, what’s the local economic outlook? Start with national measures of the U.S. economy—these can give
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Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like: Google My Business profile Consistent NAP across Internet (name, address, and phone) Local citations Social media Local link building Google
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart
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With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The demand is there; you just need to tap into it. Below are
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We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing
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Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO
Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews
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We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going
