local business

The Complete Guide to Google My Business

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local …

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Data: Local search trends from 2017-2018

We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends …

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How to Successfully Market a Business to a Local Audience

Do you keep a finger on the pulse of your local economy? If your business depends on a local customer base, it’s important to stay in tune with what your target market is thinking, doing, and spending. In other words, what’s the local economic outlook? Start with national measures of the U.S. economy—these can give …

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5 schema markup values to use in local SEO

Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like: Google My Business profile Consistent NAP across Internet (name, address, and phone) Local citations Social media Local link building Google …

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How to optimize your local business for voice search

Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart …

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How Local Businesses Can Survive the Rise of Online Shopping

With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The demand is there; you just need to tap into it. Below are …

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