local business

6 Awesome Ways to Use SEO for Customer Acquisition

We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing …

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How to get started with local SEO

Local SEO proved to one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO …

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Why Reviews Are More Important Than Ever for Local Search

Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews …

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AdWords for Local Businesses

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything you do because that’s what’s going …

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How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps.  This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an active …

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Marketer’s Guide to Local Business Marketing

Many local businesses worry that as great as the internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the internet we would not have companies like Amazon, the internet doesn’t have to be a death sentence for …

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