Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local …
“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In …
Study: How ready are businesses for voice search? Read More »
As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, and …
Facebook is a local search engine. Are you treating it like one? Read More »
We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting findings on local search trends …
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart …
How to optimize your local business for voice search Read More »
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and …
Voice commands are the newest evolution – or revolution – in technology. From the radio in your car to the refrigerator in your kitchen, voice-activated response is becoming more integrated and more important to our tech. So, how important is it to optimize your website for voice right now? (Hint: It’s a lot more important …
Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are long gone. Webmasters, SEOs and …
How to Ensure Search Engines and Consumers Trust a Local Business Website Read More »
The internet is a cut-throat place for marketers. It’s never been easier to float a business and yet never been harder to market it. Theoretically speaking, it’s convenient to build a website, fun to start creating content, and even easier to share it on social media. And yet, when one does take the plunge, one …
Six mistakes emerging brands make that affect their SEO Read More »
2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something …
Rise in voice search for local businesses brings new opportunities and challenges Read More »
As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources …
Better Business Bureau reviews are complex. Here’s what you need to know Read More »
The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be …
How To Optimize Your Facebook Page For Local Searches Read More »
