Loyalty programs are like cars: from an outsider’s perspective, there’s not much difference between them. Cars get you from point A to point B, while loyalty programs help you retain customers, right? The truth is, however, that the small details are what make the experience different. While some people prefer a speedy sports car, others […]
Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only 11% of Millennials actively engage in the loyalty programs they’re members of. Overall, consumers will
5 Ways to Build Loyalty for Your CPG Brand Without a Loyalty Program Read More »
They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones. Repeat customers are more likely to try new products, and on average they spend more,
By Adela Belin Today, every brand has its own customer loyalty program. Whether you are a retailer or restaurateur, it has become imperative to have a loyalty program to reward and retain customers. However, having a loyalty program should be more than a tick-box exercise. Your loyal customers need to derive value from it and
Is Your Business Making These 6 Customer Loyalty Program Mistakes? Read More »
TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down
What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World? Read More »
Customers have endless options when it comes to choosing new brands and services, which means their expectations are high. Immediacy, personalization, responsiveness, and product quality are a handful of the primary reasons customers will choose to be loyal to one brand over another. But one major component holds the key to earning and solidifying customer
A lot of service industry companies like marketing agencies, PR agencies and business consultancy firms depend on having their clients on a retainer-based fee each month. This ensures regular cash flow for this type of service. Getting a company to commit to regular work is difficult, but retaining them over a long period of time
