loyalty

Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy

The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to …

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Retention Content Marketing: How To Create Post-Purchase Loyalty

56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at …

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