Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the.
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the.
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019.SAN JOSE, CA — Why digitally transform?.
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday.
Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero.
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming.
From the InsideSales report“AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com..
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can.
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from.
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound.
Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that.