machine learning

AI Trends in Marketing for 2019 [Infographic]

It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century.  The field of Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974, […]

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The Effects of Natural Language Processing (NLP) on Digital Marketing

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers

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How AI Can Help Both Recruiters and Job Candidates

According to Career Builder’s latest report, 63% of businesses within the U.S. planned to hire full-time employees within the last year. However, many of these companies have also noted that it is a struggle to fill these positions due to low unemployment rates. Your approach to hiring needs to be top-notch in order to capture

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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of Amperity. “We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of

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HPE CEO: Reason For Acquiring Cray

Hewlett Packard Enterprise and Cray have announced that the companies have entered into a definitive agreement under which HPE will acquire Cray for $35.00 per share in cash, in a transaction valued at approximately $1.3 billion, net of cash. “The main reason why we decided to pursue this acquisition is that the data around us

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Carbon Black Uses AI to Analyze 500 Billion Daily Security Events, Says CEO

“Carbon Black is analyzing 500 billion security events across the globe every single day,” says Carbon Black CEO Patrick Morley. “Of course, you can’t do that with people. You have to do that with a number of techniques. We certainly leverage the compute capability of the cloud. Then we apply AI and machine learning models

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How WeWork is Using Technology to Revolutionize Office Space Worldwide

“We open 15 to 20 buildings a month,” says WeWork CTO Shiva Rajaraman. “Anything we can use to automate or augment a person through machine learning we’re taking all that data in one central place and starting to create an engine around that. That’s key to successful scaling today. When we think about enterprise we

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The Difference Between Big Data and Machine Learning

Big data and machine learning have become buzzwords we hear thrown around a lot, without necessarily understanding the nuances of each concept. While the two fields certainly aren’t mutually exclusive – and in fact intersect in ever more crucial ways – there are some key differences between big data and machine learning that businesses should

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Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO

PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. That gives the company a market capitalization of more than $2.7 billion. PagerDuty offers a SAAS platform that monitors IT performance. The company had sales of

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7 Unconventional Ways to Generate More Leads

Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue

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