Managing digital marketing

How to introduce accountable freedom to drive employee motivation

Managing digital marketing, Personal career development /

Practical steps and tactics to set leaders and employees up for success The concept of employee motivation is something that organizational development professionals have been thinking about and researching for decades. Where once money and other tangible rewards were considered to be the primary ways to motivate staff, there’s since been a move towards more […]

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How to transition from a manager to a leader

Managing digital marketing, Personal career development /

Five ways to frame our thoughts and actions as leaders As marketers, there will inevitably come a point in many of our careers when we’ll be asked to step up from operating as individuals focused on specific tasks (e.g. SEO specialists, digital analysts, web developers) to managers responsible for a group of specialists (e.g. digital

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9 ways to start upskilling your team right now

Digital Marketing Skills, Digital Skills, Managing digital marketing, Personal career development /

Just like other avenues of learning, there are many ways you can approach upskilling If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? Download our Free Resource – Marketing careers and skills development workbook Our guide

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How to upskill your team: Useful tips and tools

Digital Marketing Skills, Digital Skills, Managing digital marketing, Personal career development /

Upskilling has become a vital part of keeping your team productive With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better. Having said that, it’s easy

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Third of marketers would spend extra budget on martech

Managing digital marketing, Managing marketing technology, website personalization /

Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it is growing increasingly important to assign budget to those areas that could provide the biggest

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Why you should invest in upskilling your team

Boosting marketing team productivity, Digital Marketing Skills, Managing digital marketing, Personal career development /

79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring them up-to-date. Likewise, some jobs are being created to meet up with the demands created

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How effective marketing planning can boost productivity

Managing digital marketing, Planning and budgeting /

A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc basis, whilst in others, there was no discernable plan at all! As an idealistic marketing

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How to unleash your company’s collaborative potential

Managing digital marketing, Personal career development, Structuring digital teams /

Three ways to drive better collaboration within the workplace As the modern workplace has become increasingly dynamic, digital and cross-functional, effective collaboration across individuals, teams, and companies has become increasingly important. A Stanford research study from 2017 found that collaboration can improve workplace performance. Participants in the research who were primed to act collaboratively persevered

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Embedding cognitive diversity within your team

Managing digital marketing, Marketing innovation /

Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before. In today’s noisy

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How to succeed as a new website operations manager

Managing digital marketing, Personal career development /

Implement these suggestions to enter into your WebOps role smoothly Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist with this vital source of

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