Chart of the Day: Reasons why marketers are considering a change of job As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, marketers might decide to pave their career paths differently to what their company allows. Companies […]
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Improve your Managing digital marketing with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
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Tap into your brand heritage to revive your brand’s position and values. “An organisation’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need
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Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive results from Salesforce show: Marketers understand how they impact individual customers. Marketers believe they send
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6 steps to getting more from your meetings Meetings are a necessity for most business operations, especially marketing, where independent campaigns are running simultaneously under the same broad goals. You’ll need to gather your team to brainstorm new ideas, update each other on individual progress, come together for mutual tasks, and follow up after a
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