Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so many questions, from strategic to practical, that we couldn’t get to them all on the […]
Digital transformation FAQ: Your questions answered by Dave Chaffey Read More »
Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary goal of driving everyone bat guano crazy with detail-oriented documentation. Actually, the entire point of
5 Standard Operating Procedure Strategies to Survive the Digital Transformation Read More »
Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There are
The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree of change. This shifting environment means that digitally-led business transformation is a complex and
How to define an appropriate budget – one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organisation This a difficult balancing act, and never more so than for digital transformation projects. Here, we share some tips to deliver you a budget that effectively serves your transformation aims, helping you
8 tips to get the most from your digital transformation budget Read More »
