Managing marketing technology

Third of marketers would spend extra budget on martech

Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it is growing increasingly important to assign budget to those areas that could provide the biggest …

Third of marketers would spend extra budget on martech Read More »

3 Strategies for intelligently and responsibly incorporating AI into your marketing

As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with …

3 Strategies for intelligently and responsibly incorporating AI into your marketing Read More »

How AI is transforming the future of digital marketing

As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use …

How AI is transforming the future of digital marketing Read More »

Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological …

Why AI has a growing influence on e-commerce [Infographic] Read More »

Where Virtual Reality could take Digital Marketing — if it steps up its game

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average …

Where Virtual Reality could take Digital Marketing — if it steps up its game Read More »

4 reasons healthcare companies should invest in blockchain technology

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger …

4 reasons healthcare companies should invest in blockchain technology Read More »