Managing marketing technology

Third of marketers would spend extra budget on martech

Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it is growing increasingly important to assign budget to those areas that could provide the biggest …

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3 Strategies for intelligently and responsibly incorporating AI into your marketing

As consumers are offered more, they also demand more from brands. Using AI strategically is the key to rise to that challenge. Even successful brands know how hard it can be to reach their target audience at exactly the right moment with exactly the right message. Consumers just have too many ways to interact with …

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How AI is transforming the future of digital marketing

As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use …

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Why AI has a growing influence on e-commerce [Infographic]

AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) has a bearing on everything. While the e-commerce market has remained subject to numerous technological …

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Where Virtual Reality could take Digital Marketing — if it steps up its game

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average …

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4 reasons healthcare companies should invest in blockchain technology

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger …

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New technology disrupting digital marketing [Infographic]

To know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it Perhaps you’re familiar with the often-misquoted Darwin aphorism, “It is not the strongest species that survives but those that are adaptable to change.” While this concept largely impacts the …

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5 realistic benefits of using blockchain in the manufacturing industry

Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple – people are getting are really benefitting from them, especially blockchain. When it comes to blockchain, the technology has …

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5 powerful tools to improve your startup business

Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. This is due to their creators’ desire to be independent and run their own company, …

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