Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! John Foreman is the chief data scientist for MailChimp. John has performed analytics work for some of the world’s largest brands, including Coke, Royal Caribbean, and Intercontinental Hotels. I invited John to Marketing Smarts to talk about his book, Data […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Webster is vice-president of strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He also hosts the Marketing Companion podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Larry Vincent is the founder and executive director of The Brand Studio at United Talent Agency (UTA), where he serves as the strategic lead on all engagements. Over the past 20 years, he has developed brand strategies for some of
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you could understand how your audience is responding to an ad while they’re still watching it? Or whether your packaging is turning people off in the supermarket aisle? It turns out, you can learn all that and much
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Josh Dreller is vice-president of product marketing at 4C, a global leader in data science and media technology. He’s been a search marketer since 2003, with a focus on SEM technology. I invited Josh to Marketing Smarts to talk about
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Smart brands invest in understanding their audience. They purchase expensive third-party research reports, conduct focus groups and administer surveys, and ask sales and customer service teams to share insights into the mind of their customers. But how committed are you
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most brands engage in some type of social media monitoring, watching for mentions of their company or products on Twitter, Facebook, Instagram, and the other popular social networks. Some take this a step further, engaging in “social listening,”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At this point businesses can (and do) measure practically anything, but which measurements really matter? How should you structure your company’s database? Which sources should you mine for valuable data? And how often do you need to cull that data
Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know
