market

4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is key. Local branding gives you an opportunity to form a bond with a local audience and drive sales to new heights. To successfully brand yourself, it’s important to not only understand the market you are in …

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How do you get INSPIRED about creating? – Red Lemon Club

In this episode, writer and illustrator for companies like Google, Mars and the BBC, Alex Mathers discusses how he gets inspired to create his best work with regularity, even though he isn’t feeling it on some days. He talks about focusing on problems is one of his best-kept secrets for getting emotional about the work …

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How I landed a creative job at Google – Red Lemon Club

In this episode, Alex talks about all elements that contributed to landing an illustration contract with the Google Plus Team. Hone your style, make the right kinds of friendships and stack value. This is a must listen for anyone who is looking for a dream clients. Don’t miss it!     Podcast Show Notes: [03:37] …

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How to create when you are NOT feeling it – Red Lemon Club

Alex had a hard time today not feeling like doing the work he knew he needed to do.But he did anyway. In this episode, Alex talks about the huge significance of not only showing up to create regularly, but in overcoming the resistance of not feeling it; not being in the mood; being bored and …

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How to REALLY do what you love – Red Lemon Club

In this episode, Alex discusses matters pertaining to running your own creative business; finding inner motivation to create, to produce, to dazzle the world with your creativity and your ideas and energy.   He talks about his take on the REAL meaning of doing what you love in business and life. How it isn’t all …

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How to grow your creative business using ‘tasters’ – Red Lemon Club

You’ve probably been in a Starbucks when they hand out free pieces of cakes, or shots of drinks tasters. Why do they bother?  Doesn’t a massive brand like Starbucks merely have to open its doors to get paid? For most of its income yes. But even large companies see the tremendous value in having a …

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