marketers

The 10-Minute Guide to Cold Email Campaigns for Marketers

We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can …

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The 10-Minute Guide to Quora Advertising for Marketers

According to a March 2017 report, eMarketer stated that this year Google will claim about 78% of the total U.S. search ad revenue while 39.1% of digital display ad revenue goes to Facebook in the same demographic. Although these figures may be different in various regions, trends remain similar. This kind of domination may lead you, the …

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How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What …

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7 Types of Interactive Content—Why and How to Use Them

My mother gave me an unintentional surprise a few weeks ago: she told me that “content is king.” My mom certainly isn’t an undercover content marketer — she uses the Internet to interact on Facebook and read gardening blogs — so this just proved to me that all Internet users are aware that content is …

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Marketers Just Want To Market: Here’s How

A noted Greek philosopher, Gus Portokalos of “My Big Fat Greek Wedding,” delivered a memorable toast to his daughter and new son-in-law near the end of the movie. “Here tonight,” he said, “we have apple and orange. We all different but, in the end, we all fruit.” The best marketing minds are like that – …

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