marketing automation adoption

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation …

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Why CEOs Say Yes to Marketing Automation 351x200

Why CEOs Say Yes to Marketing Automation

Why all the noise about marketing automation? As a category, industry revenues are experiencing a stratospheric increase. The global MA market is forecast by MarketsandMarkets to grow from $3.65 billion in 2014 to $5.5 billion in 2019. What’s driving that growth explosion? At the start of this century, it was rare for a company to have …

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How Marketing Automation Can Generate More Summer Relaxation 351x200

How Marketing Automation Can Generate More Summer Relaxation

We’ll show you how you can use marketing automation this summer to ease your burden at each stage. 1. Attract prospects by strategically scheduling your social media content. For starters, use social media post scheduling to free up your time and deliver consistent messaging across your social platforms. While you’re lounging poolside, your marketing automation …

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