marketing automation

Own the Buyer Journey with CRM and Marketing Automation Integration

Improved Marketing Performance and Sales Success The key to better engagement, increased leads, and improved customer retention is building strong, trusting relationships between your organization and your prospects and clients. Integrating your CRM system with a marketing automation platform helps you achieve this by providing a tool for better interactions and conversations, shortening the sales […]

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What Is the Difference Between Email Marketing and Marketing Automation?

Demand & Lead Generation, Email, marketing automation / Good To SEO

You’ve probably heard the buzz around marketing automation but are wondering why you need to invest in it if you already have an email service provider (ESP). Although marketing automation platforms and ESPs have many of the same features, marketing automation is designed to help you go beyond email marketing to provide customers with a

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Automation Tools You Can Leverage to Secure Global Success

marketing automation / Good To SEO

The future of global trade depends on automation tools, and any company eyeing international expansion must invest in this technology. Artificial intelligence, in particular, is transforming international commerce, as companies use intelligent systems to identify ways to increase productivity and distinguish themselves in the market. Increased productivity will drive economic growth in the nations that

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The Benefits of an Open Marketing Automation Ecosystem

marketing automation / Good To SEO

If you’re new to marketing automation technology and don’t know where to begin your search, choosing a package deal might seem like the best way to go. After all, it seems like every marketing automation solution is partnering with a customer relationship management (CRM) system these days. And the fact that these solutions are sold

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Data-Driven Personalization & Marketing Automaton

customer experience, marketing automation, Oracle Marketing Cloud / Good To SEO

In the digital age, data is a marketer’s ultimate tool. The better and more focused and specific your data, the better you can target and connect with customers. You have to try and take a walk in your customer’s shoes and understand what it is like for them to travel your customer journey from end

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Building an Effective B2B Marketing Automation Strategy

marketing automation / Good To SEO

These days, more and more companies are getting on board with marketing automation. But many are also quickly realizing that investing in a new tool is not an immediate fix to all their marketing problems. Picking the right platform, having a thoughtful strategy in place, and being able to measure the impact of their campaigns

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Turbocharge Your Segmentation with RFM Scoring

marketing automation / Good To SEO

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data? How can you identify your key customer segments in order to

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Managing Your Marketing Budget with Limited Funds

Account-Based Marketing, Demand & Lead Generation, marketing automation, Web / Good To SEO

As marketers, we are encouraged to think big when it comes to our marketing efforts so that we can yield the best results for our organization. And with new trends in marketing, customer behavior, and technology, the possibilities of how we craft our marketing strategy are practically limitless. Unfortunately, limited resources (especially marketing budget) can

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3 Personalization Pro Tips for Savvy Insurance Marketers

Financial Services Industry, marketing automation / Good To SEO

The digital age is transforming how we think about marketing. We’re moving past assumptions and random acts of marketing and toward data-driven strategies and tactics — less guessing, more knowledge, and better results. In the middle of all this digital disruption sits the insurance industry. Insurers have access to more data than most professionals in

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Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

customer experience, marketing automation, Oracle Marketing Cloud / Good To SEO

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua. Zach has been working with Oracle Eloqua for the past nine years for multiple

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