Marketing Best Practices

2020 Presidential Candidates Get an “F” on Digital Standards

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the …

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How Your Business Can Benefit

Nikin / Pixabay The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary …

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No Business is Too Small for These 5 Digital Policies

Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the …

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Why You Shouldn’t Rely Too Much on Marketing Best Practices

More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued …

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7 Proven Hacks to Boost Your Social Media Engagement

According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well. There are 7 simple hacks …

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How People-Based Marketing Changed Our Strategy for Direct Marketing

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and …

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