marketing budget

What Percentage of Your Revenue Should You Allocate to Marketing?

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue …

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3 Keys to Maintaining Business as Marketing Budgets Shrink -Marketo

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made …

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How To Write a Marketing Budget Your CFO Will Enthusiastically Support

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand …

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9 Successful Digital Marketing Case Studies That Increased Revenue

Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and …

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. …

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Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses

Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting. The company launched Customer Match in 2015. The feature allowed marketers to upload their lists …

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