These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand seem impossible to achieve, but a little bit of creativity can go a long way. […]
Effective travel marketing campaigns without massive budgets Read More »
The steps you need to take to make sure you get the most out of your marketing campaign A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive of the campaign, right up until it is being presented to an audience. Digital marketing
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Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don’t often find common ground within the B2C arena. I myself have what could be described as an unhealthy fascination with data analytics. We won’t go into that now though,
How Spotify showed the power of data analytics in their marketing campaign Read More »
Make sure you avoid these classic campaign planning mistakes We’ve all seen it. The #fail where a company that’s big enough to know better, completely messes up. The odd thing is that this continues to happen and I guess until the machines take over, that will continue. Whether it’s politics or business, rarely do organisations
Marketing campaign planning mistakes – Smart Insights Digital Marketing Advice Read More »
