Marketing innovation

What’s new? What’s next? 6 essential marketing trends for 2020

Examples of digital marketing tools and techniques to give you an edge in the year ahead Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there …

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What’s new? What’s next? 5 essential marketing trends for 2020

Examples of digital marketing tools and techniques to give you an edge in the year ahead Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there …

What’s new? What’s next? 5 essential marketing trends for 2020 Read More »

Embedding cognitive diversity within your team

Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & Hedges’ ‘Iguana’ ad or the Cadbury gorilla, they all have something in common: they offer something completely different from what had come before. In today’s noisy …

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15 Applications of Artificial Intelligence in Marketing

Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such …

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Using smart speakers as a marketing channel

Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) and AI to provide a more intuitive way of interacting with devices including smart speakers. …

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How addressable TV will transform the TV advertising industry

To prevent further revenue drop, linear television will have to change advertising practices completely For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. The experts predict that by the end of 2018, the Internet advertising budgets will outweigh …

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