Nathan: Do you think … It sounds to me like there should be this opportunity you mentioned it earlier in the interview that people are just in jobs for a shorter and shorter period of time nowadays than 10 years or 30 years ago. That I just got hired at a company, Marketing Firm 101, and […]
Tony: What was the connection? Nina: What I loved about sociology was the study of people and organizations and cultures, and how they all come together to create human experiences. Understanding how we relate to each other and what influences us is at the heart of what I like about marketing, and it’s made me
Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer. In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on
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Nathan Isaacs: Welcome to the Rethink Marketing podcast. I’m here today with Aaron Orendorff. Can you tell us a little bit more about yourself and iconiContent? Aaron Orendorff: Absolutely. I’m excited to be here, Nathan. Thanks for inviting me on. I am proud to say I’m an Oregonian, just like Nathan, down here in the
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TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the
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Job Hunting Insights There are the obvious moves – having a well-crafted and punctuation-perfect resume and LinkedIn profile, doing your research on the company you’re talking to, sending a thank-you note after the interview (at which you hopefully didn’t tell an inappropriate joke). But here are a few other vital qualities that prospective employers look
I will also look to embrace fundamental marketing concepts and tactics, such as going back to basics to re-learn how to write effective headlines and CTAs. I may even assign myself Marketing 101 homework, such as creating a SWOT and/or competitive analysis. Kicking it old school may be just the thing I need to kickstart
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
Where were you born and raised? I was born in West Palm Beach, FL, but spent most my childhood in Tacoma, WA. I, then, headed to Seattle to attend the University of Washington. What was your first job? My very first job was when I was 14 or 15. I started working at a retirement
The demands on marketers can feel crushing ― you must be creative, innovative, and possess the superpower of transforming strategies into concrete results. It’s a tall order to fill, even for the most talented of marketers. At times, you may hit a rough spot. The marketing inspiration well may run dry. What then? A dose
