Marketing Life

Networking the Hidden Job Market

Nathan: Do you think … It sounds to me like there should be this opportunity you mentioned it earlier in the interview that people are just in jobs for a shorter and shorter period of time nowadays than 10 years or 30 years ago. That I just got hired at a company, Marketing Firm 101, and …

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A Conversation with Nina Church-Adams

Tony: What was the connection? Nina: What I loved about sociology was the study of people and organizations and cultures, and how they all come together to create human experiences. Understanding how we relate to each other and what influences us is at the heart of what I like about marketing, and it’s made me …

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The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer.  In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on …

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Optimize Conference Networking and Content-Creation Opportunities

Nathan Isaacs: Welcome to the Rethink Marketing podcast. I’m here today with Aaron Orendorff. Can you tell us a little bit more about yourself and iconiContent? Aaron Orendorff: Absolutely. I’m excited to be here, Nathan. Thanks for inviting me on. I am proud to say I’m an Oregonian, just like Nathan, down here in the …

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3 Things About Machine Learning Every Marketer Needs to Know

TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the …

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How To Wow Prospective Employers… and Yourself

Job Hunting Insights There are the obvious moves – having a well-crafted and punctuation-perfect resume and LinkedIn profile, doing your research on the company you’re talking to, sending a thank-you note after the interview (at which you hopefully didn’t tell an inappropriate joke). But here are a few other vital qualities that prospective employers look …

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