Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is.
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you.
Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords.
I'm sorry to break it to you, but building personas will probably take twice as long as you think it.
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3. Create buyer personas for leads Demographics tell only part of the story. Look beyond the flat statistics.