Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of […]
Elevate the buyer persona and embrace the radical buyer Read More »
Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research isn’t too difficult, time-consuming or expensive (ok that’s actually three things there) Show marketers the
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful when they have
Dave Chaffey on how to use personas for Digital Marketing Read More »
Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, and more widely online, we need to forget old-school techniques of trying to appeal to
Persuasion Marketing: How to Create Personas to Better Engage Your Audience Read More »
I’m sorry to break it to you, but building personas will probably take twice as long as you think it will. Now’s the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes to mind? It’s likely you’ll think of persona cards like the one below. But there
This is why now is the time to do persona research Read More »
3. Create buyer personas for leads Demographics tell only part of the story. Look beyond the flat statistics and build a better understanding of your prospects – and your own value proposition – by designing buyer personas and mapping existing leads to them. The persona is a detailed sketch of the characteristics, triggers, motivations,
Six Steps to a Successful Lead Management Strategy Read More »
To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out. But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long. Keeping up
GET SH*T DONE: Building Buyer Personas in 3 Steps Read More »
