Marketing & PR

12 Ways for Businesses to Deal With Hot-Button Topics on Social Media

Advertising, Controversy, Marketing & PR, Social Media, YEC, Young Entrepreneur Council / Good To SEO

Social media has given every individual and organization a public voice, and people are eager to share their opinions on the latest hot-button issue. So should your business take a stance on controversial topics, or stay out of the fray? To find out, we asked members of Young Entrepreneur Council (YEC) the following: Q. What is your best advice […]

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6 Ways to Leverage Email to Increase Sales

Advertising, Marketing & PR / Good To SEO

By Sujan Patel Email can be one of the most powerful tools in a salesperson’s arsenal, but only if it’s wielded appropriately. If you’ve tried cold sales email campaigns before but had lackluster results, don’t assume that your emails themselves were to blame. It could be that you haven’t yet hit on the correct combination of

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How to Protect Your Company’s Most Valuable Asset: Your Brand

Advertising, branding, Marketing & PR / Good To SEO

By Andrew Schydlowsky In an increasingly commoditized global economy, where often the only thing a business has to distinguish itself from the competition is its unique brand, companies have begun to more fully appreciate the importance of enhancing and safeguarding their brands. This helps explain why the concept of “brand safety” has become one of

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How to Tackle Lead Generation: Tips From Top Agency Marketers

Advertising, lead generation, Marketing & PR, Marketing Agencies, Sales & Marketing / Good To SEO

By Sarah Aboulhosn Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation. As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most

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How to Successfully Rebrand Your Business

Advertising, Brand, branding, ideal client, Marketing, Marketing & PR, Rebrand, target market / Good To SEO

By Alicia Galan Something’s changed. You don’t feel as inspired anymore. You’re not getting the same enthusiastic responses you used to. You try to fall back in love, but something feels . . . off. Your brand is just like any other relationship. It’s complicated. There are issues. Issues are natural; they don’t mean that

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The Marketer’s Guide to Coupon Affiliate Websites

Advertising, affiliate coupon sites, Affiliate Marketing, affiliate partnerships, coupon sites, Marketing, Marketing & PR, promo code marketing, spam coupon sites / Good To SEO

By Michael Quoc Newspaper coupons may seem like a relic from the past, but coupons are bigger and better than ever. With the rise of the internet, digital coupons have become widely available on coupon websites, smartphone apps, and more. The majority of today’s consumers regularly use coupons, regardless of whether they make $250,000 or

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How to Make a Big PR Splash With Publicity Stunts

Advertising, Country Time, IHOP, LifeLock, Marketing, Marketing & PR, PR / Good To SEO

By Olivia Katulka IHOb. Excuse me? That’s exactly how it went down during my morning routine Twitter scroll last June. How dare they ditch their glorious pancakes and flip my world upside down. I was ticked off to say that least. IHOP vs. IHOb The guesses as to what that unwanted “B” stood for started

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Small Business Marketing: Are You Doing It Right?

Advertising, Marketing, Marketing & PR / Good To SEO

What kind of small business marketing are you doing—and who’s doing it for you? Small business owners aren’t taking full advantage of the digital marketing opportunities available to them—possibly because they are trying to do too much themselves, according to a couple of recent studies. To find out if you’re messing up your small business

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6 Important Things I’ve Learned From Marketing a Business on Instagram

Advertising, E-commerce & Social Media, Instagram, Internet, Krispy Kreme, Marketing & PR / Good To SEO

By Hugh Beaulac You may already have an Instagram account, and know how to edit your profile and post photos. But is there a difference between posting selfies and promoting a brand? Well, yes! As a self-taught social media manager, I’ve learned when it comes to promoting a brand on Instagram, merely having a presence there

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5 Ways to Help Your Brand Make a Great First Impression

Advertising, Content marketing, Marketing, Marketing & PR / Good To SEO

With more than a billion websites on the internet, it’s going to take a lot for your brand to stand out from the crowd. At the same time, even if someone does visit your site, it’s likely they will only spend a few seconds scrolling through your content before moving onto the next site. This

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