marketing ROI

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation …

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SG How to Use Big Data Analytics to Grow Your Marketing ROI

How to Use Big Data Analytics to Grow Your Marketing ROI

If you had a dollar for every time you heard a marketing professional say “We’re using big data to improve our marketing,” you’d be retired in your beachfront property right now instead of reading this, right? Everyone is “using big data” for marketing purposes. Source But many are spending money and getting little profit in …

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