marketing tactics

How Adobe Does Marketing: A Case Study

Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, …

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6 Marketing Strategies to Improve Your Campaigns

You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely …

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