marketing technology

7 Free Lead Generation Tools for B2C Businesses

Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– even …

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3 Technologies to Watch (and Use) Today

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions, and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations …

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Why Revenue Teams Need to Go All-in on Technology

How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the …

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5 Ways Artificial Intelligence Can Help Your Brand Grow

Why has AI become one of the most popular topics among marketers? Because it makes our lives easier. And then there’s the next question: How can it help? We’re facing an invasive amount of information, and we need to be able to process the huge chunks of data now available to us and make the …

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6 Trends in Digital Advertising That Take Us from 2017 to 2020

With the ever-changing digital landscape, paid social is changing at a fast and furious pace. Just a few weeks ago, Snapchat rolled out self-serve access to a broad range of its ad products, and we’ve seen Facebook, Twitter, and Pinterest get more creative with interactive and engaging paid content that better reflects the ways in …

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