Marketing Tools: Social Media

Will Facebook’s news aggregation feature increase engagement for local publishers?

Channel: Local, Facebook, Facebook: News Feed, Marketing Tools: Social Media, Mobile Marketing / Good To SEO

Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. cities. “Today In” aggregates articles from local publishers, as well as what it calls “less-formal” sources of information such as local page posts, events, current discussions, school announcements and interest groups. Users can […]

Will Facebook’s news aggregation feature increase engagement for local publishers? Read More »

Facebook is giving more Instagram developers access to AR camera features

Augmented & Virtual Reality, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Camera, Facebook: Instagram, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for

Facebook is giving more Instagram developers access to AR camera features Read More »

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Social Media / Good To SEO

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence Read More »

Twitter adds audio-only broadcasting for iOS app, Periscope

Channel: Martech: Social, Content & Writing, Content marketing, Marketing Tools, Marketing Tools: Social Media, podcasting, Social media marketing, twitter, Twitter: Marketing, Twitter: Periscope / Good To SEO

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings. The update also comes at a time when audio podcasts are becoming more popular as

Twitter adds audio-only broadcasting for iOS app, Periscope Read More »

Facebook clarifies Custom Audience list management terms for agency-advertiser relationships

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now

Facebook clarifies Custom Audience list management terms for agency-advertiser relationships Read More »

Facebook rolls out mobile-first video creation tools for advertisers

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Video, Marketing Tools, Marketing Tools: Social Media, Social media marketing, video / Good To SEO

Facebook has rolled out a set of tools to help advertisers create video ads that are optimized for mobile environments. Marketers can use the tools to add motion to existing images and videos or create video ads from assets such as logos or photographs, the company announced in a blog post on Wednesday. Facebook first mentioned plans for

Facebook rolls out mobile-first video creation tools for advertisers Read More »

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates

A-From MTT, Channel: Social Media Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, twitter, Twitter: Advertising, Twitter: Business Issues, Twitter: Marketing / Good To SEO

Last December, Twitter announced it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter’s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific. Without the ability to connect to streams in real time, Twitter timelines displayed over

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates Read More »

Report: Traditional methods of personalization don’t work for millennials and Gen Z

branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, Statistics, Statistics: Online Behavior / Good To SEO

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their

Report: Traditional methods of personalization don’t work for millennials and Gen Z Read More »

Twitter loses ability to let users auto-post tweets & retweets to Facebook

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, twitter, Twitter: Marketing / Good To SEO

Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible for apps to publish posts to Facebook as the logged-in user. According to Facebook, it expects that roughly 60,000 apps will be impacted — one of which is Twitter. Twitter’s support team tweeted

Twitter loses ability to let users auto-post tweets & retweets to Facebook Read More »

Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Facebook: Privacy, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that were not submitted for review by the August 1 deadline. App developers received a reminder last month that any apps using the following APIs had until August 1 to resubmit their app

Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps Read More »