Marketing Tools

Infutor launches a propensity marketplace of consumers interested in buying cars

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, Martech: Predictive Marketing, SEO BLOG /

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The […]

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Protagonist adds action tools to its narrative analytics for brands

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: General, SEO BLOG /

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist defines narratives as “deeply held beliefs that drive human behavior.” The company’s technology was originally

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Amex and Acxiom create a prediction engine based on purchase data

A-From MTT, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households

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Persado now generates emotionally-targeted marketing messages for individuals

A-From MTT, Channel: Martech: Marketing, Email Marketing, Marketing Tools, Marketing Tools: General, SEO BLOG /

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages on receipts from checkout counters in stores. It’s not too difficult to imagine a time

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The disruption of attribution is coming

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable task of finding out, for instance, what impacted all those people to buy those blue

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Socialbakers unveils a ‘near real-time’ social ad benchmark

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Social Media, SEO BLOG /

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated

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10 Offline Marketing Tips to Boost Your Online Brand

Kevin Ocasio, Marketing Tools, SEO BLOG /

Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. There are still customers who

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New Gartner report spotlights analytics tools that map customer data across channels

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that

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10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic

Chris Richardson, Marketing Tools, SEO BLOG /

What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing, for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative? No. In fact, online marketing might not be enough. The most common

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Nanigans launches incrementality optimization & reporting solution

A-From MTT, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely

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