The 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to honor its brightest stars. With nearly 50 entries submitted, five winners were announced by the conference’s Program Chair Scott Brinker. “I’m incredibly grateful to all of the companies who participate in The Stackies. It gives […]
Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging the tendrils of your technologies can be. That’s why I’m so impressed by all of the companies that took on the challenge of entering this year’s Stackie Awards competition, which was sponsored
A closer look at the 2019 MarTech Conference Stackie Awards winners Read More »
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix. “There is no longer a clean line between content marketing and marketing technology,” said
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools Read More »
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise
Meet Unbounce’s drag-and-drop builder for AMP landing pages Read More »
Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an invite-only program for Amazon sellers that will enable automated protections, a self-service removal tool and a product serialization process to help brands fight back against fake products. Automated Protections. Amazon’s new automated protections process
Amazon’s Project Zero launches to help brands fight counterfeiters Read More »
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to
Integrate lead generation solution now works with Facebook Lead Ads campaigns Read More »
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims
Verizon Media replaces Flurry Ads with new Verizon Ads SDK Read More »
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan
Marketers cautious about influencers’ authenticity, per new survey Read More »
