Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1 Promote it on Facebook. Step #2 Try Google AdWords. Step #3 Build an email list! Step #4 Interact with people through blog comments. Step #5 Post on forums and link back to […]
3300+ Words Worth of Non-Obvious Marketing Tactics Read More »
A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, you have to think about utilizing multiple
We all know the saying that “a picture is worth a thousand words.” However, video content is what businesses need to focus on. While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of
Two campaigns rang the Trending Bell in the last few weeks: the Pepsi ‘Kendall Saves the World’ video, starring Kendall Jenner, and the Heineken ‘Worlds Apart’ film, featuring real people overcoming their differences over (wait for it) a beer. One was a spectacular, global flop, instantly ridiculed by every human with a smartphone and torn
Why Pepsi’s Jennergate flopped and Heineken’s ‘World’s Apart’ soared Read More »
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog or social media channel can help focus content creation and build an audience. In fact, your editorial mission statement (or statements) should produce at least
Getting started in the online was a bit tough for me. It was 2009 or so, and all of my friends already had nice jobs and paychecks, while I was still sitting in my mom’s apartment, trying to figure things out on my own and find my place among my online mentors. I carefully analyzed
13 Successful Entrepreneurs on How to Gain Confidence Read More »
How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232
Repurposing your blog content is an amazing way to generate more buzz and more traffic to your website. When it comes to trying to get your message out to your audience, there is no better way than blogging. Having a blog on your business website can increase the amount of authority you have in your
Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you
