Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google on smartphones than on any other device type, including desktop computers. To meet the needs of the many, Google is rolling out its mobile-first […]
Optimizing Your Mobile Presence for Natural Search Read More »
How have you used an award such as Inc. 5000 to your business‘s/personal advantage? 1. Show How Awards Benefit Your Customers Make sure you focus your accolades on how they benefit potential clients to drive real business results. In 2016, we earned the No. 1 Spot on Ad Age’s Best Place to Work list. Sure,
10 Ways Industry Honors Help Promote Your Business Read More »
The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales. The word “influencer” was mentioned in a dozen session titles under consideration for the upcoming Affiliate Summit West 2018 conference. Affiliate marketing is a proven channel, driven by data and quantifiable results. The question
Affiliate Marketing Meets Influencers | Practical Ecommerce Read More »
How to Make Products That Don’t Stink Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an item with obvious room for improvement is like trying to bluff your way
Editor’s Note: We first published this article in 2015, as “91 Leading Social Networks Worldwide.” We updated it in Sept. 2017, below. Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list all leading English-language
Anybody can write a marketing plan. Heck, there are dozens templates and examples available on the web for every type of business strategy. Writing a brilliant marketing plan, though… that’s more of a challenge. The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And
Alexandra_Koch / Pixabay Did you know that the World Wide Web is already 27 years old? Wow, that’s ancient. Like many 27-year-olds, the Web is still reinventing itself, which means that things like online etiquette, information sharing, and photo sharing are evolving with it. If you do regular image searches, you know that it’s easy
6 Things You Need to Know About Borrowing Images Online Read More »
One of the best ways to deeply understand your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies race to conduct market research, usually a qualitative study, as a first step to improved
Why Observation is So Hard to Do and 5 Secrets to Be More Effective Read More »
Heidi Cohen Interviews Joe Pulizzi New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web
Do you need to raise more awareness for your organization online, but don’t have the time? There’s good news for you. These days it’s possible for a single nonprofit marketer to do the same amount of work that used to take a small team. That’s because there are powerful, easy-to-use digital marketing tools that can
5 Must-Have Digital Marketing Tools for Nonprofits Read More »
