MarketingAI

The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation and has software they want to hear from us and they want to experience that …

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best …

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Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO

PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. That gives the company a market capitalization of more than $2.7 billion. PagerDuty offers a SAAS platform that monitors IT performance. The company had sales of …

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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores. …

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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and …

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Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points …

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Extracting Value From Data is a Massive Opportunity, Says Hewlett Packard Enterprise CEO

Every business has been disrupted by the digital transformation, says Hewlett Packard Enterprise President and CEO Antonio Neri. With that disruption is an explosion of valuable data. “That data has value,” says Neri. “Enterprises are looking to extract that value much faster than ever before because people who can get inside faster will win. We …

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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO

Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits …

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Human-Like Artificial Intelligence is Never Going to Exist

Dr. Rand Hindi says that without emotional intelligence machines will never be able to obtain human-like artificial intelligence. Reminiscent of Data on Star Trek Next Generation, Hindi says that despite the impressive ability of machines to learn from other machines and to solve logic problems better than humans, most decisions humans make are actually emotionally …

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Using Augmented Intelligence to Build Trust in Brands

Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech companies. The CEO of Sparrho, Dr. Vivian Chan, says that their approach combines artificial intelligence and 400,000 Ph.D.’s to deliver scientific data to companies. This data helps companies back up their marketing messages which …

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