Martech Column

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What’s the future of modern commerce? Or, why did Amazon buy Whole Foods?

A-From MTT, Channel: Martech: Commerce, Martech Column, SEO BLOG /

Why did Amazon buy Whole Foods? Many speculate that Amazon did so to thwart the mounting offensive from traditional retailers. As the news of the Amazon/Whole Foods deal monopolized press headlines, Walmart announced the acquisition of Bonobos menswear. In 2016, Walmart also bought Jet.com, an online bulk retailer, for $3.3 billion, the largest deal ever for […]

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Social media automation: Oxymoron or godsend?

A-From MTT, Channel: Martech: Social, Martech Column, SEO BLOG /

As social media feeds fill with thousands of updates every hour, users have put a premium on original content that is timely and relevant to their interests. Brands looking to engage with consumers on social face getting lost in the noise, or even worse, eliminated altogether by ever-changing user preferences and platform features. All of

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Imagining the possibilities of marketing and artificial intelligence

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming commoditized, and users

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Force-feed your marketing funnel now

A-From MTT, Channel: Martech: Management, Channel: Martech: Sales, Martech Column, SEO BLOG /

I love B2B marketing. I came for the diversity of challenges. And I’ve stayed for the continuous change. Throughout, I remain acutely aware of the balancing act that’s part and parcel of life in this job. We practice in the space between the scientists who create great products and the warriors who help sell them.

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An intervention on marketing’s dysfunctional relationship with data

A-From MTT, Analytics & Marketing Column, Channel: Martech: Analytics & Data, Martech Column, SEO BLOG /

As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, many are beginning to feel the growing pains. Sometimes the data tells us thing we don’t want to hear, or worse yet, can’t understand. Sometimes we ask the data to answer questions it can’t. And sometimes

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A deep dive into online-to-in-store attribution

A-From MTT, Analytics & Marketing Column, Channel: Martech: Analytics & Data, Channel: Martech: Commerce, Channel: Martech: Marketing, Channel: Martech: Sales, Martech Column, SEO BLOG /

Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees and more than one digital channel are using multichannel attribution models, up from 22.9 percent in 2014, according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives.

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