Martech Column

3 reasons chatbots are transforming the automotive industry

Channel: MarTech Today, Chat & Text Messaging Apps, Martech Column / Good To SEO

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the […]

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Here’s why you should get into the ABM game

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Content, Martech Column / Good To SEO

Try as I might, I failed to get my kids excited about most sports. They took more to the arts. Surprisingly, though, skiing was different. A perfect groomer, fresh powder, mogul runs, even the steeps — they love it all. Maybe it was just how we got them into it. The joy was in “just

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ABM is maturing, here are some tools to help build successful campaigns in 2019

Channel: MarTech Today, Martech Column / Good To SEO

If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask how your family is doing – and instead of asking for your order, they just bring it to the table. And the friends that came with you to

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Here’s how marketers get motivated for the new year

A-From MTT, Channel: MarTech Today, Martech Column / Good To SEO

Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what you’re thinking. “How am I gonna do this again?” I hear you. You’re exhausted from the holiday season and from knocking yourself out to meet your 2018

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Voice-based AI means brands must take an omnichannel approach with consumers

A-From MTT, Channel: Martech: Advertising, Martech Column, voice search / Good To SEO

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing

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Why smarter SSPs would be a boon to publishers and advertisers

A-From MTT, Channel: Martech: Management, Martech Column, Uncategorized / Good To SEO

Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not

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Walking the CX talk – Marketing Land

A-From MTT, Channel: Martech: Management, Martech Column / Good To SEO

One of the high-priority initiatives I am seeing B2B companies adopt as we look into 2019 is transforming from being product-centric to customer-centric. From my vantage point, I see this type of transformation as one of the three BIG CMO challenges. The other two are adopting financial accountability and leading wider digital transformation. In regards

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Video platform Innovid launches first multi-platform OTT video-ad composing tool

A-From MTT, Channel: Martech: Advertising, Channel: Martech: Marketing, Martech Column / Good To SEO

Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there

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Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

A-From MTT, Channel: Martech: Analytics & Data, Martech Column / Good To SEO

The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is

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Prediction About Data Usage Post-GDPR

A-From MTT, Channel: MarTech Today, Martech Column / Good To SEO

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the topic extensively. Certainly, GDPR has changed business

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