Measurement Strategy

Enhanced Tracking for Analyzing Your Content’s Impact

Analytics, Content Strategy, data analysis, Google Analytics, Google Tag Manager, Measurement Strategy / Good To SEO

If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what […]

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How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no means a straight path, and has several pit stops that can derail that end value. In my 1,389 hours of data analysis at Seer (that’s nearly 2 months straight – 14%