Media Monitoring

How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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9 Things to Consider When Conducting a Competitor Audit on Instagram

Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar. But, as with everything in a busy industry, you’ll face competitors wherever you turn. This …

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10 Mention Features You Probably Didn’t Know Existed

We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can …

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6 Social Media Hacks to Boost Customer Loyalty in 2019

If you’ve been enjoying the sound of your own voice as it booms across social networks for far too long, well, don’t be surprised that no one is listening. Social media users are tired of marketing broadcasts and generic brand messaging. We’re all determined to “put the social back in social media.” Mind you – …

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6 Reasons Why Financial Institutions Need Media Monitoring

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% …

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[Infographic] 5 Online Trends Financial Institutions Need to Follow in 2019

We all know that the future of banking is online. In addition to 10 of the world’s biggest banks (check out our live tracker and free report here), we analyzed the content of 150K+ conversations mentioning the keywords: Apple Card, Revolut, N26 and Aspiration. While these services don’t generate a much noise as the institutions …

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