Are you brand new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools on the web. It’s never too late to get started. And you’ve chosen a good tool to sink your teeth into. Alerts can give you plenty of valuable information – for […]
This is a busy time for brands and marketers. The calendar is full from now until the new year with Thanksgiving, Christmas, and Black Friday/Cyber Monday sales. All of these are big business for brands looking to cash in with sales and limited offers. But it all starts with Halloween. Everybody’s rushing out to get
If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends So yes, they peaked in popularity during the first Obama administration. But they’re
5 Reasons Why Google Alerts Just Aren’t Enough Anymore Read More »
Competitor research and monitoring is a must for any growing business. And it’s not just about copying! Monitoring competitors gives you so much more than just a marketing to-do list: You discover new tactics, learn to implement trends, discover gaps in the market you could fill, collect leads, learn from other businesses’ mistakes, and so
Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big businesses, and getting patients in the door is a major priority. And to make it work, your hospital needs to be as welcoming
The following is an excerpt from Mention Academy: a free 10-week email course on how to use monitoring to grow your business. Enroll now. Actively monitoring our social media channels is an essential piece of our brand reputation management and PR strategy. We use tools like Mention to track what people are saying about GA,
How to Use Monitoring to Boost Your Brand’s Reputation Read More »
We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s fine for your friend, but it doesn’t work for your business. No
From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s working? Most marketers know by now that measuring brand awareness begins with monitoring what people are saying about your brand. This involves tracking the keywords used in
5 Types of Keywords Every Company Needs to Track Read More »
There was a much-anticipated showdown over the weekend. It involved one man mainly known for punching people, and another man known for punching, kicking, and wrestling people. This event garnered 4.6 million pay-per-view buys, plus nearly 3 million illegal stream watchers. You may have heard about this fight thanks to the loud, constant promotion and international press
Mayweather vs McGregor: Social Sentiment for the Big Fight Read More »
The toughest jobs require you to face unpredictable conditions, like immediate dangers or high-stake situations. This may make you think of intense careers, like being a military general or a firefighter. And according to Forbes’ list of the 10 most stressful jobs, you’re not wrong. But you might be shocked by what else made the
8 Reasons Your Agency Needs a Social Listening Tool Read More »
