Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you. Let’s not let that happen. There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you […]
8 Essential Tools for Online Reputation Management Read More »
Schools have become major marketing operations. They attract students from all over the world, building a name and image for themselves as the perfect destination. Just like any global company, the goal is to create a recognizable brand. But universities and other tertiary education providers do have their own challenges. They need to maintain a positive reputation, knowing
How Schools Use Brand Monitoring to Enhance Their Reputations Read More »
You can’t really tell how strong your brand is until you compare it against your competitor’s. Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition. That sounds impressive. But
How to Monitor Your Competitors to Boost Content Reach and PR ROI Read More »
Sometimes, having everything built-in is awesome. Like a recliner…it’s a chair with an ottoman built-in – how convenient! I can fully relax. And if there was a mini-fridge too? Oh, man… Or those DVD players built-in to family cars. They keep kids (or adults) quiet and occupied on a long car rides. A necessity! But
3 Situations When Built-In Social Listening Tools Won’t Work Read More »
Your digital agency launches countless marketing campaigns. They could be for new clients expecting big things, or your favorite customer returning for more.And while every campaign is different, your obligation is the same: to provide the best possible service to the client, and to try to hit their goals. To provide the best service, you need the
Agencies: How to Track Marketing Campaigns from Start to Finish Read More »
