Mercedes-Benz

Tesla is Not Really a Luxury Car, Says Lucid Motors CTO

Electric car startup Lucid Motors CTO says that their core competitor is an S-Class Mercedes, not a Model S Tesla. “We differ in that we are truly a luxury brand,” says Peter Rawlinson, Chief Technology Officer of Lucid Motors. “If you look at Tesla they’re high-tech, they’re beautifully engineered, they’re very disruptive, and they’re premium …

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Five examples of brands using vertical video

2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.” Vertical video is nothing new, of course – Snapchat first pioneered the format in 2003. However, along with IGTV, as well as the launch of vertical ads …

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